PRETOTYPING IS THE CHEAPEST WAY TO FAIL

Pretotyping (coined by Alberto Savoia at Google) is the art of faking it, before you make it, by building the cheapest and fastest version of your idea to test real demand, not technical feasibility.

While prototyping asks “Can we build it?”, pretotyping asks the far more important question: “Should we build it?”. Because 99% of failures come from lack of interest, not inability to code.

Building the right “it” before you build “it” right, saves time, money, and heartbreak.

PRETOTYPING INTRO

As Google’s first engineering director, Alberto Savoia led the team that launched Google’s revolutionary AdWords project.

After founding two startups, he returned to Google in 2008 and he assumed the role of “Innovation Agitator”.

This is a very funny and entertaining introduction to the pretotyping concept, by Alberto himself.

MATERIAL & REFERENCE GUIDE

PRETOTYPE IT

This free PDF was his first early pretotyping manifesto (key principles), with many good examples.

PRETOTYPING TECHNIQUES

This free PDF is a quick reference for different pretotypes and MVP examples.