Pretotyping (coined by Alberto Savoia at Google) is the art of faking it, before you make it, by building the cheapest and fastest version of your idea to test real demand, not technical feasibility. While prototyping asks “Can we build it?”, pretotyping asks the far more important question: “Should we build it?”. Because 99% of failures [...]
PRETOTYPING IS THE CHEAPEST WAY TO FAIL
