Gamification focus on 8 motivational human drives, which games often take advantage of, which are:



Epic meaning and the virtuous call of a hero You feel like part of something bigger than yourself, which has a strong purpose.
Accomplishment, completion and realization You feel that you are developing and learning to master new abilities and tasks.
Empowerment, creative freedom and feedback You feel free to use your imagination and creativity and get quick and clear feedback.
Ownership and possession You feel like you own something and you want to strive to improve it and get more.
Social influence and association You feel others' opinion and behavior are relevant and will improve you so that you are not among the worst.
Scarcity and impatience You feel the urge to own something you normally can't get.
Unpredictability and curiosity You don't know what's going on next and think about it all the time.
Avoidance and fear of losing something You will go far not to lose what you already have, even when the prize is much larger than the loss.

Source: &


Epic Meaning & Calling

  • Narrative
  • Elitism
  • Humanity Hero
  • Revealed Heart
  • Beginners Luck
  • Free Lunch
  • Destiny Child
  • Creationist

Accomplishment & Development

  • Status Points
  • Badges (Achievement Symbols)
  • Fixed Action Rewards (Earned Lunch)
  • Leader Board
  • Progress Bar
  • Quest List
  • Dessert Oasis
  • High Five
  • Crowning
  • Anticipation Parade
  • Aura Effect
  • Step by Step Overlay Tutorial
  • Boss Fights

Empowerment of Creativity & Feedback

  • Milestone Unlocks
  • Real time control
  • Evergreen Combos
  • Instant Feedback
  • Boosters
  • Blank Fills
  • Plant Pickers
  • Poison Pickers

Ownership & Possession

  • Exchangeable Points
  • Virtual Goods
  • Build from Scratch
  • Alfred Effect
  • Collection Sets
  • Avatar
  • Protection
  • Recruiter Burden
  • Monitor Attachment

Social Influence & Relatedness

  • Friending
  • Social Treasure/Gifting
  • SeeSaw Bump
  • Group Quests
  • Tout Flags
  • Grag Button
  • Water Cooler
  • Conformity Anchors
  • Mentorship
  • Social Prod

Scarcity & Impatience

  • Appointment Dynamics
  • Magnetic Caps
  • Dangling
  • Price Pacing
  • Options Pacing
  • Last Mile Drive
  • Count Down Timer
  • Torture Breaks
  • Moats
  • The Big Burn

Unpredictability & Curiosity

  • Glowing Choice
  • Mini Quests
  • Storytelling
  • Easter Eggs
  • Random Rewards
  • Obvious Wonder
  • Rolling Rewards
  • Evolved UI
  • Sudden Rewards
  • Oracle Effect

Avoidance & LOSS

  • Sunk Cost Prison
  • Progress Loss
  • Rightful Heritage
  • Evanescence Opportunity
  • Status Quo Sloth
  • Scarlet Letter
  • Visual Grave
  • FOMO Punch

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