Gamification focus on 8 motivational human drives, which games often take advantage of, which are:
DRIVE |
MOTIVATION |
|---|---|
| Epic meaning and the virtuous call of a hero | You feel like part of something bigger than yourself, which has a strong purpose. |
| Accomplishment, completion and realization | You feel that you are developing and learning to master new abilities and tasks. |
| Empowerment, creative freedom and feedback | You feel free to use your imagination and creativity and get quick and clear feedback. |
| Ownership and possession | You feel like you own something and you want to strive to improve it and get more. |
| Social influence and association | You feel others' opinion and behavior are relevant and will improve you so that you are not among the worst. |
| Scarcity and impatience | You feel the urge to own something you normally can't get. |
| Unpredictability and curiosity | You don't know what's going on next and think about it all the time. |
| Avoidance and fear of losing something | You will go far not to lose what you already have, even when the prize is much larger than the loss. |
Source: yukaichou.com & octalysisgroup.com
Epic Meaning & Calling
- Narrative
- Elitism
- Humanity Hero
- Revealed Heart
- Beginners Luck
- Free Lunch
- Destiny Child
- Creationist
Accomplishment & Development
- Status Points
- Badges (Achievement Symbols)
- Fixed Action Rewards (Earned Lunch)
- Leader Board
- Progress Bar
- Quest List
- Dessert Oasis
- High Five
- Crowning
- Anticipation Parade
- Aura Effect
- Step by Step Overlay Tutorial
- Boss Fights
Empowerment of Creativity & Feedback
- Milestone Unlocks
- Real time control
- Evergreen Combos
- Instant Feedback
- Boosters
- Blank Fills
- Plant Pickers
- Poison Pickers
Ownership & Possession
- Exchangeable Points
- Virtual Goods
- Build from Scratch
- Alfred Effect
- Collection Sets
- Avatar
- Protection
- Recruiter Burden
- Monitor Attachment
Social Influence & Relatedness
- Friending
- Social Treasure/Gifting
- SeeSaw Bump
- Group Quests
- Tout Flags
- Grag Button
- Water Cooler
- Conformity Anchors
- Mentorship
- Social Prod
Scarcity & Impatience
- Appointment Dynamics
- Magnetic Caps
- Dangling
- Price Pacing
- Options Pacing
- Last Mile Drive
- Count Down Timer
- Torture Breaks
- Moats
- The Big Burn
Unpredictability & Curiosity
- Glowing Choice
- Mini Quests
- Storytelling
- Easter Eggs
- Random Rewards
- Obvious Wonder
- Rolling Rewards
- Evolved UI
- Sudden Rewards
- Oracle Effect
Avoidance & LOSS
- Sunk Cost Prison
- Progress Loss
- Rightful Heritage
- Evanescence Opportunity
- Status Quo Sloth
- Scarlet Letter
- Visual Grave
- FOMO Punch