INVESTMENT PSYCHOLOGY

Imagine the stock market as a big battle arena where: Bulls (buyers / demand / optimism) push / gore the price up. Bears (sellers / supply / fear) slap the price down. INVESTMENT PERSONALITIES BEAR BULL CHICKEN OSTRICH PIG RABBIT SHEEP STAG TURTLE WHALE ROBOT The emotional roller coster Most new investors struggle to control [...]

INVESTMENT STRATEGY

A successful investor needs an agile strategy to consistently and rationally evaluate and adapt to the ever-changing market conditions. It's like a game plan for managing your portfolio, so you know which goals your trying to achieve, your buying- and selling strategies, limits and risk assessment. Risk avertion and preference for plessure (want to) before [...]

ASSET CLASSES

An asset class is a grouping of investments that exhibit similar characteristics and are subject to the same laws and regulations. Asset classes are made up of instruments which often behave similarly to one another in the marketplace. LOW RISK ASSETS Certificates of deposit (CDs) Bonds HIGH RISK ASSETS Equities (Stocks) Mutual Funds Index Funds [...]